Data protection declaration

Responsible for data protection laws, in particular the EU General Data Protection Regulation (GDPR), is: Roman Horschig

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as Such as. our social media profiles (collectively, “Online Offering”).
The terms used are not gender specific.

As of: 1. April 2020

Your Affected Rights

Under the contact Details provided by our Data protection officer, You can exercise the following Rights At any time:

  • Information about Your Data stored with us and its Processing (Art. 15 GDPR),
  • Correction of incorrect personal Data (Type. 16 GDPR),
  • Delete Your data stored with us (Kind of. 17 GDPR),
  • Restricting data Processing if we are not yet allowed to delete Your Data due to legal Obligations (Kind. 18 GDPR),
  • Contradiction against the Processing of Your Data with us (Kind of. 21 GDPR) and
  • Data Portability if You have consented to the Data processing or have entered into a Contract with us (Art. 20 GDPR).

If you have given us permission, you can revoke it at any time with effect for the future.

You can contact a regulatory Body at any Time with a Complaint, e.g. B. to the competent Supervisory Authority of the Federal State of Residence or to the Authority responsible for us as the responsible Authority.

A list of supervisory authorities (for the non-public sector) with address can be found at: 

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Overview of the processing

The following overview summarises the types of data processed and the purposes of its processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).
  • Content data (e.g. text, photographs, videos).
  • Contact details (e.g. e-mail, phone numbers).
  • Meta/communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Contract data (e.g. subject matter, term, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Special categories of data

  • Data showing racial and ethnic origin.

Categories of affected persons

  • business and contractual partners.
  • Interested parties.
  • Communication.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • office and organizational procedures.
  • Direct marketing (e.g. by e-mail or by post).
  • Feedback (e.g. Collect feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling.
  • Remarketing.
  • Range measurement (e.g. access statistics, detection of returning visitors).
  • Security.
  • Tracking (e.g. interest/behavioural profiling, use of cookies).
  • Contractual services and services.
  • Managing and responding to requests.

Authoritative legal bases

In the following, we inform the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your can apply to our country of residence and residence. Should more specific legal bases be relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 Abs. 1 p. 1 lit. a GDPR) – The data subject has given his consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • performance of the contract and pre-contractual enquiries (Art. 6 Abs. 1 p. 1 lit. B. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures carried out at the request of the data subject.
  • Legal obligation (Art. 6 Abs. 1 p. 1 lit. C. GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6 Abs. 1 p. 1 lit. D. GDPR) – Processing is necessary to protect the vital interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 Abs. 1 p. 1 lit. Q. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation ( This includes in particular the Law on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated Decision-making on a case-by-case basis, including profiling. It also regulates the processing of data for the purposes of the employment relationship (Section 26 of the German Federal Data Protection Act), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states can be applied.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different chances of occurrence and the extent of the Threats to the rights and freedoms of natural persons appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, security of data, and access to the data. availability and their separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data and reactions to the threat to the data. We also take into account the protection of personal data already in the development or Selection of hardware, software and procedures according to the principle of data protection, through technical design and through data protection-friendly presets.

Ip reduction: If we can or do not need to store the IP address, we will shorten or have your IP address shortened. In the case of ip address reduction, also known as “IP masking”, the last octet, i.e. the last two numbers of an IP address, is deleted (the IP address is in this context an Internet connection by the online access provider individually associated identifier). The purpose of shortening the IP address is to prevent or make it much more difficult to identify a person by their IP address.

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user’s computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. For example, the stored information can be the language settings on a web page, the login status, a shopping cart, or the place where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored on the basis of pseudonymous online identifiers, also known as “user IDs”)

The following types of cookies and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Similarly, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third party) used to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: In addition, cookies are usually used in the context of range measurement as well as when a user’s interests or behaviour (e.g. viewing certain content, benefits from features, etc.) stored on individual websites in a user profile. Such profiles are used to help users, for example, content that matches their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. . Insofar as we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.

Notes on legal bases: On what legal basis we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed by means of cookies will be processed on the basis of our legitimate interests (e.g. a business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

General notices on revocation and opposition (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively, “opt-out”). You can first explain your objection by using the settings of your browser, e.g. by disabling the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be explained by means of a variety of services, especially in the case of tracking, through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection within the scope of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or process data in the context of the use of cookies, we ask the users for revocable consent at any time. Until consent has been given, cookies are used, if necessary, which are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 Abs. 1 p. 1 lit. a GDPR), Legitimate Interests (Art. 6 Abs. 1 p. 1 lit. Q. GDPR).

Commercial and business services

We process data of our contract and business partners, e.g. Customers and interested parties (collectively referred to as “contractors”) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contracting parties (or pre-contractual), e.g. to answer inquiries.

We process this data for the purpose of fulfilling our contractual obligations, for the protection of our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. Within the scope of the applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or is carried out with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services involved, as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). About other processing forms, e.g. for marketing purposes, the contracting parties will be informed within the framework of this data protection declaration.

We will provide the contracting parties with information which data is required for the aforementioned purposes before or within the scope of data collection, e.g. in online forms, through special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after expiry of legal warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e.g. as long as it must be stored for legal reasons of archiving (e.g. for tax purposes usually 10 years). Data disclosed to us in the context of an order by the contractual partner, we delete in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third parties or platforms apply in the relationship between the users and the providers.

Collection of general Information when Visiting our Website

Type and purpose of proces
sing: When you access our website, i.e. if you do not register or otherwise submit information, information of a general nature is automatically collected. This Information (server log files) includes, for example, the type of web browser, the operating system used, the Domain name of Your Internet service provider, Your IP address, and the like.

They are processed in particular for the following Purposes:

  • Ensuring a smooth Connection Of the Website,
  • Ensuring a smooth Use of our Website,
  • Evaluation of system security and stability, as well as
  • For further administrative purposes.

We do not use Your Data to draw Conclusions about Your Person. We may provide information of this Kind. Statistically evaluated to optimize our Website and the Technology behind it.

Legal basis:Process
ing is carried out in accordance with Art. 6 Abs. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website.

Recipients
: Recipients of the data may be Technical Service Providers who work as Processors for the Operation and Maintenance Of our Website.

Storage time:
The data will be deleted as soon as it is no longer required for the purpose of collection. This is generally the Case for the data used to Provide the Website when the respective Session is over.

Provision required or required: Th
e provision of the aforementioned personal data is not required by law or contract. However, without the IP address, the Service and functionality Of our Website is not guaranteed. In addition, individual Services and Services may not be available or restricted. For this Reason, a Contradiction is ruled out.

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter “publication medium”). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.

Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this Case, we can be prosecuted for the Comment or Contribution ourselves and are therefore interested in the Identity of the Author.

Furthermore, we reserve the right to process the information of the users for spam detection on the basis of our legitimate interests.

On the same Legal Basis, we reserve the right, in the Case of Surveys, to store users ‘ IP addresses for their Duration and To use Cookies to avoid multiple Votes.

The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information will be stored permanently by us until the user objects.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. e-mail, phone numbers), content data (e.g. text, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and services, feedback (e.g. Collect feedback via online form), security measures, manage and respond to requests.
  • Legal bases: Performance of the contract and pre-contractual requests (Art. 6 Abs. 1 p. 1 lit. B. GDPR), legitimate interests (Art. 6 Abs. 1 p. 1 lit. Q. GDPR), consent (Art. 6 Abs. 1 p. 1 lit. a GDPR), protection of vital interests (Art. 6 Abs. 1 p. 1 lit. D. GDPR).

Services used and service providers:Wo
rdPress.com: hosting platform for blogs; Service providers: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://wordpress.com; Privacy Policy: https://automattic.com/de/privacy/.

Comments

Type and purpose of processi
ng: When users leave comments on our website, in addition to this information, the time of their creation and the username previously chosen by the website visitor are stored. This is for our Security, as we may be prosecuted for illegal Content on our Website, even if it was created by Users.

Legal basis:
The processing of the data entered as a comment is based on a legitimate interest (Art. 6 Abs. 1 lit. f GDPR).

By Providing the Comment Feature, we want to give You easy Interaction. Your Information will be stored for The Purpose of processing the Request as well as for possible Follow-up Questions.

Recipients
: Recipients of the data may be Processor.

Storage time:
The data will be deleted as soon as it is no longer required for the purpose of collection. This is basically the Case when the Communication with the User has been completed and the Company can see from the circumstances that the matter in question has been finally resolved.

Provision required or required: T
he provision of your personal data is voluntary. Without the Provision of Your personal Data, we will not be able To grant You access to our Comment Function.

 

Contact form

Type and purpose of process
ing: The data you enter will be stored for the purpose of individual communication with you. This requires providing a valid E-mail address as well as Your Name. This is used to Assign the Request and then To answer it. The Disclosure of further Data is optional.

Legal basis:
The processing of the data entered in the contact form is based on a legitimate interest (Art. 6 Abs. 1 lit. f GDPR).

By Providing the Contact Form, we want to make It easy For you to Get in touch. Your Information will be stored for The Purpose of processing the Request as well as for possible Follow-up Questions.

If You contact us to request an Offer, the data entered into the contact Form will be Processed to carry out pre-contractual Measures (Art. 6 Abs. 1 lit. (GDPR).

Recipients
: Recipients of the data may be Processor.

Storage time:
Data will be deleted no later than 6 months after processing the request.

If there is a Contractual Relationship, we are subject to the legal Retention Periods under HGB and delete Your Data after These Deadlines have expired.

Provision required or required: T
he provision of your personal data is voluntary. However, We will only be able to process your request if You provide us with Your Name, email address and reason for the Request.

Using Google Analytics

How and purpose of processing:Thi
s website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter referred to as “Google”). Google Analytics uses so-called. “Cookies,” i.e. text Files stored on Your Computer that allow You to analyze your use of the Website. The Information generated by the Cookie about Your use of this Website Is Usually transmitted to a Google Server in the USA and stored there. However, due to the Activation of IP anonymisation on these Websites, Your IP address will be truncated by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address to a server of Google in the USA is transferred and cut there. On Behalf of the Operator of this Website, Google will use this Information to evaluate Your Use of the Website, to compile reports on website activities and to provide other services related to the use of The website and The Internet. To the Website operator. It is not merged into IP address sent as part of Google Analytics from your browser with other data of Google.

The Purpose of Data Processing is to Evaluate the Use of the Website and To Compile reports on activities on the Website. On the Basis Of the use of the Website and the Internet, other connected Services will then be provided.

Legal basis:
The processing of the data is based on the consent of the user (Art. 6 Abs. 1 lit. A DSGVO).

Recipient:
Recipient of the data is Google as processor. For this purpose, we have concluded the corresponding Order processing Contract With Google.

Storage time:
The data will be deleted as soon as it is no longer necessary for our recording purposes.

Third-country transfer:
Google processes your data in the United States and has https://www.privacyshield.gov/EU-US-Framework subject to the EU_US Privacy Shield.

Provision required or required: 
The provision of your personal data is voluntary, solely on the basis of your consent. If You block access, this may result in functional Limitations on the Website.

Withdrawal of consent
: You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. You can also collect the Data Generated by the Cookie and related to Your Use of the Website (including. Prevent Google’s IP address) and Google from processing this data by downloading and installing the browser plugin available from the following link: Browser Add On to disable Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. An Opt-out cookie will be installed on Your Device. This prevents the Collection by Google Analytics for this Website and for this Browser in the future, as long as the Cookie remains installed in Your Browser.

Profiling:
The Google Analytics tracking tool can be used to assess the behaviour of visitors to the website and to analyse their interests. For this purpose, we create a pseudonymous user profile.Use of script libraries (Google Webfonts)

 

Use of Script Libraries (Google Web Fonts)

Type and purpose of processing: 
In order to display our content correctly and graphically across browsers, we use “Google Web Fonts” of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) to display fonts.

The privacy policy of library operator Google can be found here: https://www.google.com/policies/privacy/

Legal basis:
The legal basis for the integration of Google Webfonts and the associated data transfer to Google is your consent (Art. 6 Abs. 1 lit. A DSGVO).

Recipient:
Calling script libraries or font libraries automatically triggers a connection to the library operator. In theory, it is possible – is currently also unclear whether and if necessary. For what Purposes – the Operator to collect Data on Google in this Case.

Storage time:
We do not collect any personal data through the integration of Google Webfonts.

For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://www.google.com/policies/privacy/.

Third-country transfer:
Google processes your data in the United States and has https://www.privacyshield.gov/EU-US-Framework subject to the EU_US Privacy Shield.

Provision required or required:
The provision of personal data is neither required by law nor by contract. However, if necessary, can. The correct Presentation of the Content by Standard Fonts cannot be possible.

Withdrawal of consent:
The JavaScript programming language is regularly used to display the content. You can therefore object To data Processing by disabling JavaScript in Your Browser or installing a JavaScript blocker. Please note that this may result in functional Limitations on the Website.

Presences
in social networks

We maintain online presences within social networks in order to communicate with the users active there or to provide information about us.

We would like to point out that it allows users ‘ data to be processed outside the European Union area. This can pose risks for users, for example, because The enforcement of users ‘ rights could be made more difficult. With regard to U.S. providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, users’ data within social networks is usually processed for market research and advertising purposes. For example, based on the usage behaviour and the resulting interests of the user’s user user profiles. The usage profiles, in turn, can be used to, for example, to run advertisements inside and outside the networks that are presumed to be in the interests of users. For these purposes, cookies are usually stored on users ‘ computers, in which users ‘ usage behaviour and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective processing forms and the possibilities of opposition (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be claimed most effectively from the providers. Only providers have access to users ‘ data and can take direct action and provide information. If you still need help, you can contact us.

  • Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. e-mail, phone numbers), content data (e.g. text, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing.
  • Legal bases: Legitimate interests (Art. 6 Abs. 1 p. 1 lit. Q. GDPR).

Services and service providers used:

Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

Plugins and embedded functions as well as content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “Third Party Providers”). These may include, for example, graphics, videos or social media buttons, as well as posts (hereinafter referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, websites to be referred to, the time of the visit as well as other information on the use of our online offer as well as be associated with such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact details (e.g. e-mail, phone numbers), content data (e.g. text, photographs, videos).
  • Affected persons: Users (e.g. website visitors, users of online services), communication partners.
  • Purposes of processing: provision of our online offer and user-friendliness, contractual services and service, security measures, management and response of enquiries, contact requests and communication, direct marketing (e.g. by e-mail or postal), tracking (e.g. interest/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creating user profiles).
  • Legal bases: Legitimate interests (Art. 6 Abs. 1 p. 1 lit. Q. GDPR), consent (Art. 6 Abs. 1 p. 1 lit. a GDPR), contract performance and pre-contractual enquiries (Art. 6 Abs. 1 p. 1 lit. B. GDPR).

Services and service providers used:

Embedded YouTube videos

Type and purpose of process
ing: We embed YouTube videos on some of our websites. The operator of the relevant Plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (“YouTube”). When You visit a Page with the YouTube plugin, you connect to Servers of YouTube. YouTube will be told Which Pages You are visiting. If You are logged into Your YouTube account, YouTube can assign Your Browsing Behavior to You personally. You prevent This by logging out of Your YouTube account beforehand.

When a YouTube video is launched, the Provider uses cookies that collect Information about User Behavior.

For more Information on the Purpose and scope of data collection and Processing by YouTube, Please refer to the Provider’s Privacy Policy, Where You will also receive further Information on Your rights and Settings to Protecting Your Privacy (https://policies.google.com/privacy). Google processes your Data in the US and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework

Legal basis:
The legal basis for the integration of YouTube and the associated data transfer to Google is your consent (Art. 6 Abs. 1 lit. A DSGVO).

Recipient:
The call to YouTube automatically triggers a connection to Google.

Storage time and withdrawal of consent:
Anyone who has deactivated the storage of cookies for the Google Ad program will not have to expect such cookies when watching YouTube videos. YouTube also stores non-personal usage Information In other Cookies. If You want To prevent this from happening, you need to block the Storage of Cookies in the Browser.

For more information on “YouTube,” see the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/

Third-country tran
sfer:Google processes your data in the United States and has https://www.privacyshield.gov/EU-US-Framework subject to the EU_US Privacy Shield.

Provision required or required: The provision of your personal data is voluntary, solely on the basis of your consent. If You block access, this may result in functional Limitations on the Website.

Google AdWords

Type and purpose of process
ing:Our website uses Google Conversion Tracking. The Operating Company of Google AdWords ‘ services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If You have reached our Website via an Advertisement placed by Google, Google Adwords will set a Cookie on Your Computer. The Conversion tracking cookie is set when a User clicks on an Ad posted by Google.

If the User visits certain Pages of our Website and the Cookie has not expired, we and Google can recognize that the User has clicked on the Ad and has been forwarded to this Page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked through AdWords customers ‘ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers will see the total number of users who clicked on your ad and were redirected to a conversion tracking tag Page. however, you do not receive any information that allows users to identify themselves personally.

Legal basis:Th
e legal basis for the integration of Google AdWords and the associated data transfer to Google is your consent (Art. 6 Abs. 1 lit. A DSGVO).

Recipients
: Every time you visit our website, personal data, including your IP address, will be transferred to Google in the United States. This personal Data is stored by Google. Google may pass on this personal data collected via the technical procedure to third parties.

Our Company does not contain any Information from Google that could be used to identify the person concerned.

Storage tim
e:These cookies expire after 30 days and are not used for personal identification.

Third-country tran
sfer:Google processes your data in the United States and has https://www.privacyshield.gov/EU-US-Framework subject to the EU_US Privacy Shield.

Withdrawal of consent:
If you do not wish to participate in the tracking, you can refuse the necessary setting of a cookie – for example by means of a browser setting, which generally disables the automatic setting of cookies or sets your browser to block cookies from the domain “googleleadservices.com”.

Please note that You are not allowed to delete the Opt-out cookies as long as You do not want to Record measurement Data. If You have deleted all Your Cookies in the Browser, You must reset the respective Opt-out Cookie.

Provision required or required: The provision of your personal data is voluntary, solely on the basis of your consent. If You block access, this may result in functional Limitations on the Website.

Modification and updating of the Privacy Policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes will result in an act of participation on your part (e.g. Consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this Privacy Policy, please note that the addresses may change over time and ask you to check the information before contacting them.

Definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and especially in style. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve as an understanding. The terms are sorted alphabetically.

  • Visit Action Evaluation: “Conversion Tracking” is a method for determining the effectiveness of marketing activities. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to track whether the ads we ran on other websites were successful).
  • IP masking: IP masking is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Interest-based and behavioral marketing: Interest- and/or behavioral marketing is when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information on their pre-behaviour (e.g. Visiting certain websites and staying on them, buying behavior or interacting with other users) that are stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites have been successful.
  • Personal information: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); Identifiable is a natural person who, directly or indirectly, is identified, in particular by associasuring him to an identifier such as a name, an identification number, location data, an online identifier (e.g. Cookie) or can be identified as one or more special characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person
  • Profiling: “Profiling” means any type of automated processing of personal data that consists in the use of such personal data to analyze certain personal aspects relating to a natural person (depending on the type of profiling, information on age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) , or to predict them (e.g. interests in certain content or products, the click on a website or whereabouts). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The range measurement (also known as web analytics) is used to evaluate the visitor flows of an online offer and may affect the behaviour or interests of visitors in certain information, such as content of websites. With the help of reach analysis, website owners can, for example, identify the time at which visitors visit their website and what content they are interested in. This allows them to, for example, better adapt the content of the website to the needs of its visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer.
  • Remarketing: From “remarketing” or “remarketing” “Retargeting” is used when, for example, for advertising purposes, which products a user has been interested in on a website in order to provide the user with these products on other websites, e.g. in advertisements.
  • Tracking: “Tracking” is when the behavior of users can be tracked across multiple online offers. As a rule, behavioural and interest information is stored in cookies or on servers of the providers of tracking technologies (so-called profiling) with regard to the online offers used. This information can then be used, for example, to to display to users advertisements that are likely to suit their interests.
  • Responsible: “Responsible” means the natural or legal person, authority, body or other body that decides alone or jointly with others on the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and includes virtually every handling of data, be it the collection, the evaluating, the storage, the transmission or the deletion.

Questions to the Data Protection Officer

If You have Any questions about Privacy, please email us or contact the Person in charge of Data Protection in our Organization directly:

Roman Horschig
Phone: 015256791322

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